It has been awhile since I opened blogger with the intent to publish a post. Perhaps four months is the longest I have been absent for, and yet it feels like less than such. While I have certainly lacked in quantity of posts since my starting at University - something which indeed does hinder my strength to post - there has been another, unrelated factor which has left me feeling negative towards my blog; its name. And so, a change was needed.

I have pondered a name change for over a year yet only now have I felt that the shift was necessary. Since creating and naming my blog when I was 15, a mere five years ago, I have grown progressively tired of 'electraviolet'. I just do not get it anymore, I can't say I ever got it back when it was concocted at a time when I was barely out of GCSEs and now, I simply do not like it anymore. It began to seem childish to me and for that reason I did want to post under a mismatched name. In the past, electraviolet might have felt right but now, I am older, I have changed and it no longer felt fitting. So, as you will probably notice, the change is an obvious one as it is my name, specifically my first and second: Jayne and Emma and, I guess you can't get tired of your own name.

As you may be able to tell, the outfit pictures which accompany this post are a few months old. They were taken in January, at the start of my second term of University, something which is particularly scary considering that I am very close to finishing my first year (if I ever stop procrastinating, that is). Months have flown by and while a lot has changed, my love for the featured coat still remains.

Even though it is nearing the end of May and June will be soon be upon us (and with it, my 20th birthday which is utterly terrifying to think about) despite the few days of heat that have graced London, it is still not time to hang up this coat for good just yet. As I am sure most of you will know, the coat is part of Alexa Chung's collaboration with M&S, her last one, as she is set to launch her own eponymous label at the end of the month. I will be sad when it becomes too unseasonal to wear the patent leather trench as I have yet to find an outfit it doesn't embellish. This coat is perhaps the best item I have ever purchased, there is never an occasion I slip it on and feel bored by it, I honestly do not think I will ever grow tired of wearing said coat, I always feel good in it. I wanted the patent treasure ever since Chung debuted it front row at LFW last September. Priced at £89, it looks and feels a lot more expensive than that is is, there's no surprise that it sold out fast back in October. Although it has become slightly saturated on the high-street of late, I am yet to wane stale of patent. I am yet to brave the patent pant though, mind.



  1. So in love with your look! I've adored that coat since it was released, and I'm sad I missed my chance at it.

    Glad to see you back to blogging! :)

    Elizabeth xx

  2. So glad to see this post pop up on my feed! Your style always inspires me, and I'm literally OBSESSED with this coat. It's to die for!

    Written by Tasmine | UK Style Blog

  3. I am literally obsessing over this outfit behind my computer screen! Love the mix of textures...especially that coat :)
    Feel free to check out my latest post x